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Display Ad Yard Sale

Microsoft, Yahoo and AOL are joining forces to compete with Google’s ads. Google’s dominance of display ads continues to be a revenue market that Microsoft, Yahoo and AOL want a larger piece from. Will this working together provide a better platform for advertisers to increase their coverage? Time will tell. With our experience at Dorado Media Corp, we have seen lower costs for clicks through Microsoft ads and by providing more targets to shoot at through this alliance, it may increase the demand and price per click.

For more information on this announcement, click on this article:

Microsoft, Yahoo, AOL Band Together for Display Ad Yard Sale – Search Engine Watch (#SEW).

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Original, relevant content continues to become more important and will only become more important over the next year. Remember, content that you write is not only for your customers, it is also for the search engines to improve your search engine rankings. For some additional reading, try this well written article…

Using search as an efficient medium for direct b-to-b marketing :: BtoB Magazine.

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Time on Social Networks

Where do Americans spend their time online? 23% of their time is on social networks. Does your brand reach into social media sites and content? If not, then you should re-evaluate your online presence and marketing strategies. To learn more about this study…

Americans Spend 23% of Online Time on Social Networks [STUDY].

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Content Marketing Tips

Content is king. I am sure you have heard that many times when talking about web marketing. But how do you create content continuously for your website? Have writers block? Here’s a few tips for your content marketing.

Content – Seven Ideas to Jump-Start Your Content Marketing [Slide Show] : MarketingProfs Article.

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Social Media Affects Search

Is social media part of your overall internet marketing strategy? Is it coordinated with your search engine optimization campaign? It should be! Best advice for any business trying to improve their internet results, coordinate your social media strategy with your SEO strategy. To read more, click below>>

How Social Media Affects Content Relevance in Search.

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Are you utilizing business intelligence software? Can’t find software that fits your business model? We can help you create tools that exactly fit your business and provide you the information you need to improve your business. Contact us to see what we can create for you.

Meanwhile, to read more about business intelligence software, check out this link>>

Can Small Business Benefit From Business Intelligence Software? | Inc.com.

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Niche Social Networks

What social networks are you using?

Are you using any niche social networks? Try branching outside of Facebook and Twitter. By participating in niche networks, you can more accurately target your ideal client. When you market inside a niche market, it takes less hits to convert customers.

LinkedIn is a great place to start. Setup your professional profile and join groups. Then consider other niche sites. If you are an athlete or want to target athletes, then you may want to try Athlinks.com. No matter what industry you serve, there is a niche social network available.

To read more, click below>>

 

Why Niche Social Networks Encourage More Meaningful Interaction [OPINION].

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Software development funding

Joint venturing with Dorado Media for software development can allow you to expand your business beyond your daily duties. By teaming with Dorado Media, we can lower your cost of developing complimentary products to offer to your industry. To get you thinking about what type of products you could start with…check out this Inc. article. Then give us a call for some additional brainstorming.

4 Ways to Turn Your Expertise Into a Product | Inc.com.

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Regulatory Fairness Forum for Small Business

Wednesday, September 7, 2011

Central Florida

Small business owners will have an opportunity to discuss issues regarding Federal regulatory compliance and enforcement during this Forum.

          Have you or a small business owner you know been unfairly fined or penalized by a Federal government agency, or is a Federal agency enforcement action imminent?

WHO:      SBA National Ombudsman Esther H. Vassar will meet with members of the area small business community to hear issues and comments about federal regulatory enforcement and compliance actions. Small business owners, representatives of trade associations and community and business leaders are invited to participate, comment about compliance actions and enforcement of regulations by federal agencies and learn more about the impact of federal regulations on small businesses.

                     Orlando based SBA Regional Small Business Regulatory Fairness Board members Emilio Perez and William J. Patton are your local resources regarding regulatory fairness issues.  Mr. Perez will have the honor of introducing the National Ombudsman at the forum.

WHAT:    To create a more cooperative regulatory environment among federal agencies and small businesses, Congress has directed the SBA and the National Ombudsman to hold Regulatory Fairness forums for small businesses.  The National Ombudsman will direct any specific issues addressed at this forum to the appropriate Federal agency for a higher-level review of fairness of the enforcement action.

WHERE:  La Prensa Newspaper’s Community Room

                 685 South Ronald Regan Blvd.

                 Longwood, Florida  32750

WHEN:   Wednesday, September 7, 2011

                 10:00 a.m. – Noon

Members of the small business community, trade organizations and media are encouraged to attend.  RSVPs should be made to the SBA North Florida District Office at (904) 443-1933 or by email to nayana.sen@sba.gov before the forum. Small business owners or representatives unable to attend can contact the National Ombudsman for further assistance.

For additional information, visit the Office of the National Ombudsman’s website at     www.sba.gov/ombudsman.

 

All of the SBA’s programs and services are provided to the public on a nondiscriminatory basis.  Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance.  Contact: Nayana.sen@sba.gov.

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