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Facebook has made some significant changes to their news feed. One of the items that may impact your local SEO efforts is the ability for users to now designate what is important. While this may not effect search engine results (yet), it can effect your posting’s position on news feeds of your fans.

There may be opportunity for increasing your visibility for your brand and your brand’s posts. At the same time, there may now be an opportunity for some companies to dishonestly increase the importance of their posts through the use of rigged accounts solely for the purpose of increasing importance. It will be interesting to see how this plays out in the near future.

To read more on changes made by Facebook, check out this article…

Facebook launches redesigned news feed — what do you think? | Detroit Free Press | freep.com.

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