How does your advertising, articles, press releases and other forms of interaction with your customer base impact your ideal customer online? Recent study by About.com says there are three types of searches:
1. answer me
2. educate me
3. inspire me
Does your online marketing provide information to meet one of these consumer needs? When writing articles to improve your local SEO, try aiming specifically at one of these types of searches.
For more info on the About.com study, click below…